SEO is dead! Link building is dead! How many times have you heard that?
But in today’s digital market, SEO has become one of the most important. In particular, white hat SEO is all-important. White hat link building has become a common tactic.
What is a white hat link building? What is white hat SEO? How does it differ from regular SEO? It is important to know about these. The only long-term and sustainable way to stay to the top of Google search rankings is to get high authority whitehat backlinks.
The higher the quality of your backlinks, the higher your SERP rankings. So you are getting more traffic and making more money from your blog.
What is SEO?
SEO is a search engine optimization that enables web users to pick the right web pages to search. In addition, the algorithms sort out potentially poor web pages and place them below the best web pages. This is called ranking.
The important of whitehat link building
Search engines use links to rank websites’ relevance and credibility. Search engine bots crawl in every readable section of web pages, including the links. They throw poorly implemented or inappropriate links at the bottom.
4 Techniques for White hat link building
There are a number of techniques for whitehat link building. Let’s look at some of them:
- Affiliation links
One of the easiest techniques is to get friends and partners to make a link to your site on theirs. In return, you are expect to add links to their sites on your site. SEO and affiliate links are very valuable. Search engines rank sites that are trustworthiness. This will increase the traffic to your site.
There are plenty of business oriented directories online. Some directories provide information on certain fields. Search engine bots also crawl over these sites during the whole ranking process. Thus, search engines rank websites with business profiles higher. Once the profiles are open, add a link back to your website.
- Linked mentions
Most websites post about products and services without linking to the brand website of products and services. Take a list of sites that talk about your products. Approach web hosts and ask for a backlink to your website.
And keep track the sites that appreciate your products and services. Linking to those sites in future content may further enhance your networking opportunities.
- Internal links
The most often overlooked but important white hat link building technique is internal links. These are used in blogs. New blog entries include a link to older entries.
Search engines read these links just like any other links. This creates your online credibility. Internal links help with this. Internal links also improve traffic for older objects and give view boost for those objects.
Time to start building powerful whitehat backlinks! The ways outlined here will help you build quality backlinks to your niche site. All the time you put in the link building is definitely worth it.